Building businesses for life

When we hear “sustainability,” most of us think of environmental strategies
either to reduce activities which harm nature, or to fix what we have
damaged through technology.

On this blog we will explore sustainability as issues of the software of our
minds, of our attitudes and actions in business which shape organisations,
leadership, and our relations with employees and customers.

In business, managers must build organisations that work–that make money,
provide jobs, deliver products. Yet what happens in fact is that we create
not what would be possible, but what we are able to understand and can deal
with within our own horizon of understanding and experience.

Where we have all come from is not adequate to where we need to go. We need
scientific orientation, technical innovation, social and emotional
intelligence, spiritual insights, organisational competence on levels we
find today only in their nascent forms.

Even the market mechanism, that great leveler of power structures and
interests, has become hamstrung by ideologies. Bereft of intelligent
regulation, it produces disasters which weaken our ability to survive and to
thrive. Though managers and the ideas that guide their behaviours often create
suboptimal organisations based on simplified mechanistic ideas of
management, the competition rarely does any better, so that the regulating
mechanism of market competition lands in a race to the bottom.

The world as it works today is not sustainable. If management in its
classical form has become the bottleneck, do we stand before the end of
management as such, as Niels Pfläging maintains in his most recent book? Or
do managers need a more sustainable imagination to draw upon in making
business judgements?

We suspect that it is the latter, and our blog aims to gather impulses
around the web which can inspire sustainable thinking and action. It is
business above all which has the drive and the resources to change our world
significantly away from past habits become bad to a viable future. This
blog is one of our contributions.

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